Continent Worldwide Hotels Announces Strategic Alliance with CTG Hotels to Accelerate Expansion in MENA Region and East Asia

Strategic Alliance Overview

Continent Worldwide Hotels and CTG Hotels will combine their extensive expertise and resources to develop and manage dual-branded hotels in the MENA region. This collaboration will merge Continent Worldwide Hotels' deep understanding of the local market with CTG Hotels' international hotel management experience and strong brand portfolio.  As part of this strategic alliance, CTG Hotels will take over the development of Continent's brands in China, expanding their presence throughout the country. Conversely, Continent Worldwide Hotels will assume responsibility for CTG's brands, expanding them via franchise and management contracts in the MENA region and Turkey. This mutual development strategy will enhance both companies' global footprints and strengthen their market positions.

Driving Growth and Innovation

The strategic alliance will also focus on driving growth and innovation in the hospitality industry. Both companies will implement joint marketing and sales initiatives, leveraging Continent Worldwide Hotels' strong presence in the MENA region and CTG Hotels' extensive network. This includes:

• Joint promotional campaigns and advertisements.

• Collaborative digital marketing strategies.

• Shared best practices in hotel management and operations.

Guests staying at the newly developed and managed properties will enjoy a wide range of exclusive benefits, including:

• Special offers on accommodations and dining.

• Enhanced loyalty program rewards and recognition.

• Access to jointly developed reservation system.

• Access to unique cultural experiences and personalized services.

“The collaboration between Continent Worldwide Hotels and CTG Hotels marks a significant milestone in the hospitality industry. Guests staying at the newly developed properties will enjoy an array of exclusive benefits, including special offers on accommodations, dining, and personalized services tailored to enhance their stay, making this partnership a game-changer in the hospitality sector,” said James (Yong Joo) Kim, Chief Global Development & Operations Officer of CTG Hotels and added,

"We are delighted to have such a partnership and to expand in the MENA, Gulf, and Turkey regions together with Continent Worldwide Hotels via franchise and management agreements. This alliance represents a pivotal step in our international expansion strategy.. By leveraging our combined resources, we will enhance the value we provide to our guests and stakeholders."

"We are excited to enter into this strategic alliance with CTG Hotels," said Ethem’s Zagikyan, Managing Director of Continent Worldwide Hotels. "This partnership will allow us to combine our strengths and expertise to offer exceptional hospitality experiences and it is the gateway for Continent's brands to Mainland China and East Asia in general, and we are very happy about this development. Simultaneously, it gives us the opportunity to introduce warm Asian hospitality and its brands to Turkey, the MENA region, and the Gulf area by featuring CTG Hotels' renowned brands such as Metropark, Kew Green, and Traveler Inn. I am very confident that within a short period of time, we will expand our chains as one big unified chain,” and added, “Together, we will drive growth, innovation, and sustainability in the hospitality industry.”

About CTG Hotels

CTG Hotels, a subsidiary of China Tourism Group Corporation Limited, has a storied history dating back to its establishment in Hong Kong in 1985. With a commitment to excellence and a vision to blend international hospitality standards with China's rich cultural heritage,  and operates over 270 hotels under its renowned brands such as Metropark International, Metropark, Kew Green, and Traveler Inn. These properties include wholly-owned, jointly held, entrusted, leased, and franchised hotels, totaling approximately 50,000 rooms. The hotels are strategically located in over 40 cities across China, including Hong Kong and Macau, as well as in over 30 cities in the United Kingdom, and other international locations such as Thailand, Laos, Brazil, and Portugal.