AncyrA Hotels & Inns Brand Debuts in Saudi Arabia
Content & Communications Department
Continent Worldwide Hotels, a leading Turkish company specializing in hotel development, franchise, and management, proudly announces the introduction of its AncyrA Hotels & Inns brand to the Saudi Arabian market. This marks the second brand that Continent Worldwide Hotels has introduced to the Arabian market, following its flagship brand, Continent Hotels & Resorts. This significant expansion is made possible through a master development agreement signed with Dyafat Al Atheel Company, managed by Fuad Al Filali, a hospitality veteran with a successful track record.
Jul 1, 2024
The master development agreement was signed between Elite Hospitality Group, one of Continent Worldwide Hotels affiliates in the Middle East, alongside Dyafat Al Atheel Company. The agreement outlines the development and operation of 30 AncyrA Hotels & Inns properties in the mid and upper-midscale segments by the year 2030. This collaboration aims to elevate the hospitality standards in Saudi Arabia, offering exceptional service and quality to both business and leisure travelers.
Exclusive Development Rights
Under the terms of the agreement, Dyafat Al Atheel Company has acquired the usage and marketing rights for the AncyrA Hotels & Inns brand for a period of 20 years. This strategic move allows Dyafat Al Atheel to leverage the brand’s strong reputation and Continent Worldwide Hotels' extensive expertise in hotel management and development.
A Game-Changing Partnership
"The collaboration between Continent Worldwide Hotels and Dyafat Al Atheel Company marks a pivotal step in the hospitality industry," said Shady Boueiry, Managing Director of Continent Hotels in the MENA region. "This partnership allows us to combine our strengths and expertise to deliver exceptional hospitality experiences across Saudi Arabia. It is the gateway for our brands to enter new markets and for us to introduce our distinguished services to a broader audience."
"Dyafat Al Atheel is an experienced hotel development company in the region, established in 1981, specializing in Hajj & Umrah services and hotel investment. Our company has the distinction of being the first Saudi company to obtain an ISO international certificate in this field. With over 8,700 rooms in Makkah and Madinah, we have dedicated more than three decades to serving pilgrims. Through our consistent efforts, we have excelled in providing unique services that align with our various activities,” said Fuad Al Filali, Managing Director of the company and added; “Today, Dyafat Al Atheel manages and operates 14 hotels in Makkah and Madinah at different service levels, in addition to holding allotments in some of the most significant hotels. This extensive experience has established us as a leading company in hotel investment in Saudi Arabia. Now that we have also new brand, we will convert some of our hotels under this charming brand as well as we will develop new properties. Our aim is to operate minimum of 30 AncyrA Hotels & Inns branded hotels in our country. "
Continent Worldwide Hotels Managing Director Ethem Zagikyan expressed his thoughts as follows: "Today is a significant day for us. Our journey to introduce and expand the Continent Hotels & Resorts brand in Saudi Arabia over the past two years has resulted in the presence of operating Continent-branded hotels and the upcoming opening of 17 more hotels. And today, our AncyrA Hotels & Inns brand, inspired by the ancient name of Ankara, which we aim to expand, continues its operations with three hotels in Vietnam and Indonesia. It embarks on a new adventure, preparing to write a new story in one of the fastest-growing countries in the Middle East. I hope that soon we will be announcing many new openings."
